Free website audit checklist

Free website audit checklist for local business owners.

Use this checklist to review your website before paying for a manual audit. It covers website SEO audit basics, trust signals, Google profile alignment, and the booking friction that can cost local businesses real leads.

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Useful for salons, contractors, clinics, restaurants, studios, and local services

Checklist

Run a practical website audit in 20 minutes.

This is not a replacement for a full manual audit, but it helps you find the most obvious gaps before investing in deeper review.

First-screen clarity

The first headline says what you do and who you serve.
Your city, service area, or local market appears near the top of the page.
A visitor can see the next step without scrolling too far.
The page avoids vague claims like quality service without proof.

SEO audit basics

The title tag includes the main service and business type.
The meta description explains the value in plain language.
The page has one clear H1 and helpful section headings.
Important service pages are linked from the homepage or navigation.

Trust signals

Recent reviews, testimonials, photos, or examples are visible.
Contact details are easy to find and consistent.
The site explains guarantees, policies, or expectations before asking for payment.
The business feels active, current, and easy to verify.

Google Business Profile alignment

Website service wording matches public Google profile categories and services.
Photos, reviews, and business description support the same promise.
The website gives visitors enough confidence after they leave Google Maps.
Location and service-area wording is specific, not generic.

Booking and contact friction

Phone, booking, quote, or contact actions work on mobile.
Forms ask only for information needed at this stage.
Calls to action repeat after proof sections, not only in the header.
Visitors know what happens after they submit the form.

When to upgrade

Use the free checklist for quick fixes. Use the manual audit for priorities.

Free website audit tools and checklists are helpful for spotting obvious problems. A manual website audit report is better when you need judgment: what matters most, what to fix first, and how to rewrite the page for local buyers.

Paid audit adds

Priority

48h

Specific findings: what is hurting trust or conversion.
Impact ranking: which fixes should happen first.
Copy suggestions: language you can use on your site or profile.
Action plan: practical next steps for the next 14 days.

Want the manual version?

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