← Back to overviewSAMPLE REPORTTerms reviewed12From the uploaded rows Reported spend$1,856.00314 clicks · 23 conversions Exclusion candidates4High-confidence mismatch · zero conversions Spend on those candidates$482.00Historical cost—not promised savings
Illustrative sample—not a customer result. Fictional data and example classifications show the report format. This is not a live AI assessment.
YOUR SEARCH TERMS, WITH CONTEXT
Search terms review.
Austin Home AC — fictional example · 2026-08-01 to 2026-08-31
Business context
Residential air conditioning repair, including emergency and weekend service. We repair existing home AC systems.
Service area: Austin, TexasReview rules
7-day conversion delay. Performance flags require 20+ clicks and at least $100.00 in spend without a conversion.
| Search term / source | Spend | Clicks / conv. | Assessment & next step |
|---|---|---|---|
| ac repair near meAustin Search / AC repairCSV line 2 | $482.40 | 67 / 9 | No priority flag Matches the residential AC repair service. AI confidence: high · intent: relevant |
| emergency ac repair austinAustin Search / AC repairCSV line 3 | $328.00 | 41 / 6 | No priority flag Matches the emergency service and stated city. AI confidence: high · intent: relevant |
| air conditioning repair austinAustin Search / AC repairCSV line 5 | $224.80 | 32 / 4 | No priority flag Direct service and location match. AI confidence: high · intent: relevant |
| hvac technician jobsAustin Search / AC repairCSV line 4 | $186.20 | 38 / 0 | Exclusion candidate Employment intent; recruiting is explicitly excluded. AI confidence: high · intent: irrelevantConsider exact negative: [hvac technician jobs]Review campaign scope, attribution and eligibility before adding. Not an automatic recommendation to block. |
| ac compressor parts wholesaleAustin Search / AC repairCSV line 7 | $127.40 | 26 / 0 | Exclusion candidate Wholesale parts purchasing is explicitly excluded. AI confidence: high · intent: irrelevantConsider exact negative: [ac compressor parts wholesale]Review campaign scope, attribution and eligibility before adding. Not an automatic recommendation to block. |
| air conditioner not coolingAustin Search / AC repairCSV line 8 | $118.30 | 29 / 0 | Performance review Could indicate a repair need. Spend alone does not justify excluding it. AI confidence: medium · intent: relevant |
| how to repair ac yourselfAustin Search / AC repairCSV line 6 | $94.60 | 27 / 0 | Exclusion candidate DIY instructions are explicitly outside the service offered. AI confidence: high · intent: irrelevantConsider exact negative: [how to repair ac yourself]Review campaign scope, attribution and eligibility before adding. Not an automatic recommendation to block. |
| weekend ac serviceAustin Search / AC repairCSV line 9 | $82.50 | 11 / 2 | No priority flag Weekend service is explicitly offered. AI confidence: high · intent: relevant |
| hvac training courseAustin Search / AC repairCSV line 10 | $73.80 | 18 / 0 | Exclusion candidate Training courses are explicitly excluded. AI confidence: high · intent: irrelevantConsider exact negative: [hvac training course]Review campaign scope, attribution and eligibility before adding. Not an automatic recommendation to block. |
| central air serviceAustin Search / AC repairCSV line 11 | $68.40 | 12 / 1 | No priority flag Consistent with servicing existing AC equipment. AI confidence: high · intent: relevant |
| commercial ac installationAustin Search / AC repairCSV line 12 | $55.00 | 8 / 1 | Converts · review carefully Commercial installation is excluded, but this row has a conversion. Investigate the conflict; do not exclude automatically. AI confidence: high · intent: irrelevantThis term generated conversions. Check their quality before considering any exclusion. |
| ac warranty coverageAustin Search / AC repairCSV line 13 | $14.60 | 5 / 0 | Needs context Warranty intent could be relevant. The business context does not specify warranty services. AI confidence: low · intent: uncertain |
Read this before making changes.
- This covers only the rows supplied. Google omits some search terms for privacy; this is not an account-wide audit.
- Historical spend on flagged searches is not guaranteed waste or recoverable savings. Review intent and attribution before making changes.
- The service does not inspect account settings, tracking implementation, landing pages, or actual user locations, and never changes your campaigns.
- Negative suggestions use exact-match notation, not an account import template. Google match rules and close variants need separate review.
- AI confidence is a qualitative label, not a measured probability. Check each explanation against your business.